{"title":"Home Page","description":"\u003cp\u003eYes The Basics is the best of British menswear. Premium essentials designed to last - clean cuts, considered fabrics, and a fit that works every day. This is the foundation of your wardrobe, done right.\u003c\/p\u003e","products":[{"product_id":"white-tee","title":"White Tee - The Signed Edit","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe everyday tee, done properly. Cut in a slightly oversized boxy fit, this is the piece you reach for first. Crafted from a 280GSM 100% heavy weight cotton - that holds its shape wash after wash. The Yes the Basics script sits low on the chest in tonal embroidery. \u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e280GSM cotton\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSlightly oversized boxy fit\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eTonal script embroidery\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMachine wash cold\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMade in Europe\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eModel is 5’11 wearing medium \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"YES THE BASICS","offers":[{"title":"S","offer_id":53030379487570,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53030379520338,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53030379553106,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53030379585874,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/8081\/0322\/files\/1_a636d44e-88cf-402c-8c0e-126abacf71cf.png?v=1774721878"},{"product_id":"navy-hoodie","title":"Navy Hoodie - The Signed Edit","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBuilt from a luxury 350GSM cotton-poly blend with just enough poly to keep the structure exactly where it should be - clean shoulders, a hood that sits right, cuffs that don't lose their shape. The fit is true and relaxed without being oversized. Yes The Basics script embroidered on the center pocket in tonal white, a unique design element that isn't overstated. Perfect for any occasion.  \u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e350GSM cotton-poly blend\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRegular fit\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eTonal script embroidery on pocket\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMachine wash cold\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMade in Europe\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eModel is 5’11 wearing Medium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"YES THE BASICS","offers":[{"title":"S","offer_id":53030399738194,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53030399770962,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53030399803730,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53030399836498,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/8081\/0322\/files\/3_d825c550-b75f-426d-991a-74453eb9482e.png?v=1774721933"},{"product_id":"grey-set-t-shirt","title":"YTHEB T-Shirt - Grey","description":"\u003cp\u003eThe everyday t-shirt, done properly. Cut in a slightly oversized boxy fit from a 280GSM 100% heavyweight cotton that holds its shape wash after wash. Part of the perfect Grey Set.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e280GSM 100% heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eSlightly oversized boxy fit\u003c\/li\u003e\n\u003cli\u003ePart of the Grey Set\u003c\/li\u003e\n\u003cli\u003eMachine or hand wash cold\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel is 5'11 wearing Medium\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"YES THE BASICS","offers":[{"title":"S","offer_id":54314126442834,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54314126475602,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54314126508370,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":54314126541138,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/8081\/0322\/files\/yes-the-basics-ytheb-applique-t-shirt-grey-marl-front.png?v=1790698819"},{"product_id":"grey-set-shorts","title":"YTHEB Shorts - Grey","description":"\u003cp\u003eBuilt for comfort, and ease that looks good everyday. The Grey Set Shorts are cut from a 100% heavyweight cotton that holds its structure exactly where it should - a clean waistband, appliqué design elements, and the signature white patch. A fit that's relaxed without being shapeless. Part of the perfect Grey Set.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% heavyweight cotton \u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003ePart of The Grey Set\u003c\/li\u003e\n\u003cli\u003eMachine or hand wash cold\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel is 5'11 wearing Medium\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"YES THE BASICS","offers":[{"title":"XL","offer_id":54314176119122,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54314176151890,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54314176184658,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54314176217426,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/8081\/0322\/files\/Grey_Shorts_Front.png?v=1787159468"},{"product_id":"ytheb-black-long-sleeve","title":"YTHEB - Black Long Sleeve","description":"\u003cp\u003eThe perfect long sleeve, designed for style and comfort. Cut in a slightly oversized fit, this is the piece you feel your best in. Crafted from a 100% heavy weight cotton - that holds its shape wash after wash. The YTHEB appliqué sits perfectly across the chest; with a design that allows fraying overtime adding detail and style. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e280GSM\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAppliqué embroidery designed to fray over time\u003c\/li\u003e\n\u003cli\u003eTrue to size \u003c\/li\u003e\n\u003cli\u003eMachine wash cold\u003c\/li\u003e\n\u003cli\u003eMade in Europe\u003c\/li\u003e\n\u003cli\u003eModel is 5’11 wearing Medium\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"YES THE BASICS","offers":[{"title":"XL","offer_id":54415819473234,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54415819506002,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54415819538770,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":54415819571538,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/8081\/0322\/files\/black_long_sleeve_ytheb_the_signed_edit_mens_fron.png?v=1788112998"},{"product_id":"ytheb-brown-set-t-shirt","title":"YTHEB T-Shirt - Brown","description":"\u003cp\u003eThe elevated t-shirt for everyday. This brown tee is cut in a slightly oversized fit from 280GSM 100% heavyweight cotton that holds its shape wash after wash. An easy foundation for everyday outfits, and the ultimate autumn colour. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eSlightly oversized fit\u003c\/li\u003e\n\u003cli\u003eMachine or hand wash cold\u003c\/li\u003e\n\u003cli\u003eModel is 5'11 wearing Medium\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"YES THE BASICS","offers":[{"title":"XL","offer_id":54889591538002,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54889591570770,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":54889591603538,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":54889591636306,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/8081\/0322\/files\/yes-the-basics-ytheb-applique-t-shirt-brown-front.png?v=1790698962"},{"product_id":"ytheb-grey-hoodie","title":"YTHEB Grey Hoodie","description":"\u003cp\u003eAn everyday essential, elevated through the premium 100% cotton design and a double zip. The YTHEB Grey Hoodie pairs our distinctive appliqué stitching across the chest and white community patch for a considered, premium finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e400 GSM \u003c\/li\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eUnique appliqué stitching across the chest\u003c\/li\u003e\n\u003cli\u003eCommunity patch detailing\u003c\/li\u003e\n\u003cli\u003eTrue to size.\u003c\/li\u003e\n\u003cli\u003eWe recommend taking your usual size.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSam is 5'11\" and wears a size Medium.\u003c\/p\u003e","brand":"YES THE BASICS","offers":[{"title":"M","offer_id":55257918341458,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55257918374226,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55257918406994,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55257918439762,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/8081\/0322\/files\/2_35057d12-eae9-4381-a051-384b64c51429.png?v=1793303011"}],"url":"https:\/\/www.yesthebasics.com\/collections\/frontpage.oembed","provider":"YES THE BASICS","version":"1.0","type":"link"}